Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won’t do you any good. You need to develop a compelling message to address the “pain” your most likely customer has, to differentiate your product/service from all others.
Speaker: Michael L. Thompson, Beverly Branch Manager, SCORE Northeast Massachusetts
This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).