Building a strong, sustainable brand starts with a clear strategy. This interactive workshop will guide you through defining your brand’s core values, mission, and audience’ Learn: How to craft a unique brand promise position your business to stand out in the market. How to develop with a foundational brand strategy and practical tools Facilitator: Jessamyn...
Turn your ideas into grant winning proposals to fund projects! In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your...
Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills, strengths, and values, the truth is that few jobs are perfect. Still, with the right strategies, both workers and employers can come much closer to that ideal. For individuals, the starting point is clarity....
Sales is being a problem solver not a purveyor of goods/services looking for a buyer. You need more than a website and some social media pages. It’s about making it easy to buy your product or service You need an outreach plan to attract attention, draw potential customers into your “store” and close the sale....
Ready for a new website? Whether you have one your friend built, are building or rebuilding one yourself or decide to work with a pro, getting organized is the key to your website’s success. Learn how to Set your website’s goals, determine key functionality and features, plan your website content Choose a platform and provider...
Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...
AI & Navigating the Next Era of Search & Discovery is a 2-hour, no-fluff workshop for small business owners who want to understand how customers actually find them now through Google, AI overviews, chatbots, and beyond. We’ll break down how search behavior is changing, why traditional SEO alone isn’t enough anymore, and what that means...
Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...
See how free AI tools can help you research, plan and execute new strategies for growth. Discover specific AI solutions for your biggest operational challenges—from automating customer service and streamlining marketing and financial planning. Perfect for business owners who are curious about AI but need concrete, actionable strategies they can implement without a technical background...
Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...