$1M state grant targeted at boosting off-season tourism
Everything north of Boston should expect a boost in off-season tourism for the next two years, thanks to a $1 million grant to be announced later this week in Salem.
The Massachusetts Office of Travel and Tourism is dishing out a $1 million “Travel and Tourism Season Extension” grant to the North of Boston Convention and Visitors Bureau (NBCVB) and Greater Merrimack Valley Convention and Visitors Bureau. It will be the center of a grant announcement on Thursday at the House of the Seven Gables — a year-round attraction with gardens that bloom long before October hits.
The grant will cover marketing expenses for the region for two years, ending June 30, 2025, according to NBCVB. It will specifically target efforts marketing the region from November to April, with the first of two seasons beginning this fall. Some projects to be funded include a lodging campaign for overnight travel, a restaurant campaign, outreach to niche leisure travel segments as well as markets for group tours, meetings and events.