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Salem Winterlude Light Lending Program

December 24, 2020


Salem Economic Development Recovery & Revitalization Task Force

El contenido de esta actualización está disponible como PDF imprimible aqui.

Salem Winterlude Light Lending Program

As part of the new Salem Winterlude initiative to encourage healthy resident engagement in the downtown this winter, Salem Main Streets and Creative Collective have a limited number of programmable LED lights that they will be lending to downtown storefronts. These are the same kind of lights that have been installed on the Pedestrian Mall light poles and on top of the Holiday Tree at Lappin Park.

We realize that many of you are making hard decisions to limit your hours or access to your storefronts this winter. The light lending program is being done to help convey to potential customers that you are still open for business even if you are not physically open, that you are not shuttering even if you are temporarily closed, that temporary closures do not mean that our downtown feels dark and lifeless.

Here are the details:

  • One string per business (they are fairly long)
  • First-come, first-served (only 30 strings available)
  • Must be a downtown storefront within the Salem Main Streets district (which includes Pickering Wharf and Derby Street)
  • Lights will be on loan to your business through March
  • Eligible even if you are planning to close temporarily this winter!
  • John Andrews from Creative Collective has offered to help troubleshoot programming the lights
  • You must have a plan for how you are going to use your windows to communicate with customers about how they can engage with your business this winter without coming inside. This could be a QR code, information about new policies/schedule/etc, a board for updates, etc. – and it may include existing signage/designs (no need to come up with something new if you already have something that works!). If you have multiple windows, messaging does not need to be the same window the lights will go in. The application will ask for a quick explanation and/or picture to demonstrate.

If you have an idea that you are not sure how to execute, Salem Main Streets might be able to help! SMS Steering Committee member Linda Mullen (of Grace & Diggs) has offered short 20-minute on-site consulting sessions to help you consolidate your plans.

APPLY HEREhttps://forms.gle/v32n3gX6sCPyJd4M7

Contact Kylie Sullivan if you have any questions about this program.


December 24, 2020
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