What Is Destination Salem? 

July 1, 2022 10:25 am

One of the roles of the North Shore Alliance is to stay on top of what’s going on economically within our state and region. To do this, it is helpful for us to connect with state and local leaders to get a better sense of where we stand as a state and region, in regard to community and economic development. 

Recently, we had the opportunity to speak with Kate Fox of Destination Salem during one of our North Shore Conversations on 104.9 FM. We discussed the current state of the City of Salem, how things stand in regard to pandemic recovery, tourism, and events that are upcoming. 

Salem, MA

What Is Destination Salem? 

Destination Salem is a marketing group for the City of Salem. They work directly with businesses, citizens, and government agencies to provide year round marketing for Salem businesses and the tourism industry. 

Kate Fox explained during our discussion that Salem, Massachusetts has done a remarkable job of recovering from the coronavirus pandemic. Many businesses hunkered down and adapted through curbside pick up, outdoor dining, and touchless service. 

While a few businesses closed due to the pandmiec, many new businesses opened during the pandemic such as the Real Pirates Museum, LuLu’s Bakery, Flip the Bird, and Bit Bar moved to a new location. 

Tourism as a whole is coming back stronger than ever all over the city. Visitors are coming from further away and staying longer than ever. Destination travelers, leisure travelers, and group tours are increasing from pre-pandmiec numbers. 

What Can We Expect in Salem?

While the pandemic seems to be behind us (hopefully), Salem still has some requirements in some stores and shops. For instance, you may want to keep your mask nearby as some businesses require the use of a mask indoors. There is no city mandate currently as infection numbers appear to be declining, but just keep oe handy just in case. 

What Issues Are Still Facing Salem Post Pandemic? 

One of the largest issues challenging Salem’s tourism industry currently is the lack of staffing. Workforce issues are plaguing many areas of the country and Salem, Mass is seeing its fair share of this as well. 

Salem’s Upcoming Events

Every month there is something happening in Salem. Events can be found on the Salem.org site, the Salem Chamber of Commerce, or on the North Shore Alliance site. Join Kate Fox on her radio show every Saturday morning at 9:30 am to hear more about events and activities taking place all over the city. 

Here is a quick list of events by month:

  • April – Ancestry Days is a celebration of family history including an exhibition fair and a family history project for families. 
  • May – PEM Prize Weekend is a celebration of street art all throughout the downtown in coordination with the Creative Collective. 
  • June – Salem hosts both the Arts Festival and Pride Festival.  
  • July – A Pops Concert and Fireworks over the harbor. 
  • August – Salem Heritage Days
  • September – The Food Truck Festival on Salem Common
  • October – 40th Annual Salem Haunted Happenings
  • November – Holiday Happenings
  • December – Holliday House Tours