Supercharge Your SEO With Podcasting And YouTube Optimization

Details

At this workshop, you’ll learn how to get started using podcasting and YouTube optimization and how they can help you improve your website’s search engine rankings and social media.

As the world of digital marketing continues to evolve and incorporate AI, it’s essential to stay ahead of the game and use the latest techniques to reach your target audience. Podcasting and video are two powerful tools that can help you do just that. By incorporating them into your SEO strategy, you can improve your search engine rankings, attract more visitors to your website, and ultimately grow your business.

So, what are the benefits of using podcasting and video? Here are just a few:

1. Increased engagement: Podcasts and videos are more engaging than written content, and they allow you to connect with your audience on a deeper level. By creating high-quality podcasts and videos, you can keep your audience interested and engaged, which can lead to more shares, likes, and comments.
2. Improved search engine rankings: Google and other search engines love multimedia content, especially when it’s optimized correctly. By incorporating podcasts and videos into your SEO strategy, you can improve your website’s search engine rankings and attract more traffic.
3. Expanded reach: Podcasts and videos can help you reach a broader audience and increase brand awareness. By sharing your content on social media and other platforms, you can attract new followers, subscribers, and customers.

In our upcoming workshop, John McDougall and John Maher will share their expertise on how to use podcasting and video for SEO, including tips on creating high-quality content, optimizing it for search engines, and promoting it to your target audience.

Don’t miss out on this valuable opportunity to learn from two of the industry’s leading experts. Sign up for our this workshop today and take your digital marketing strategy to the next level. We can’t wait to see you there!

When you leave this workshop, you will be more confident using both podcasting and YouTube optimization in your digital marketing strategy.

This informative workshop is offered at no cost and is being sponsored in partnership with the North Shore Alliance for Economic Development and the Massachusetts Office of Business Development (MOBD).

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Meet your teachers:

John D. McDougall

President and CEO

John McDougall is the founder of McDougall Interactive and author of a college text book on digital marketing.

John’s writing and digital marketing seminars have been featured in The New York Times, The Huffington Post, Forbes, HubSpot and more.

He has been helping companies like Arrow Electronics, MIT, Phillips Medical, BankFive, Pierce Atwood Law Firm and hundreds of others improve their SEO/website marketing for over two decades.

Having recent client success stories such as bank5connect.com that has been voted the 2nd best online only bank and being asked to write for the National Law Review, John has successfully refined his client focus and thought leadership.

Originally a media planner (1994), at McDougall Advertising the sixth largest advertising agency in Massachusetts, he was asked to head the Interactive Division during the dot-com boom (1995).

With a background in music and the arts, he enjoys the blending of art and advertising. Having provided Internet services full-time since 1995, John was among the first to implement search engine optimization.

John’s award winning book, Web Marketing On All Cylinders was a college text book at two colleges. He is also on several digital advisory boards for schools such as Brandeis and North Shore Community College, where he is a popular speaker.

His book Content Marketing and SEO for Law Firms launched in January of 2020.

His book Talk Marketing from 2023 outlines the cornerstones of his latest marketing mechanisms.

John and his agency are elite Google partners and have been invited; all expenses paid, to Google headquarters in 2012, 2013, 2014 and 2015.

John Maher

Director of Multimedia / Digital Marketing

John focuses on content development through podcasting and video, as well as being a lead strategy and technical executive for SEO clients.

John got his Search Engine Optimization training from nationally recognized Internet marketer Bruce Clay, and has spoken on SEO at numerous marketing venues, such as Salem State University and the North Shore Business Forum.

With a background in radio, he set up a podcasting studio at McDougall Interactive, and helps clients generate content through audio podcasts and video.

In his spare time, John enjoys spending time with his wife and four children, and is also an accomplished musician, playing piano, saxophone, guitar, and the occasional Irish whistle.