• Intellectual Property Basics

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In this in-person workshop, learn the fundamentals of the four main types of intellectual property (IP): trademarks, copyrights, patents, and trade secrets. For each type of IP, business attorneys will provide examples, explain what each protects (and does not protect), go over the laws governing each, and show where to find official resources to learn...

  • Launching & Starting a Business: What you need to Know

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    This workshop is designed for startup businesses ready to turn an entrepreneurial idea into a profitable venture. Building a successful business requires tenacity, curiosity, courage, and the ability to recognize and leverage opportunities. Participants will receive a practical startup checklist, actionable tips, and real-world insights on launching and growing a business. The workshop also addresses the many roles...

  • Start Up Tuesday – Crafting Your Brand for Growth & Connection

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    This workshop is designed for Start Up businesses. Building a strong, sustainable brand starts with a clear strategy. This interactive workshop guides you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy...