Are you thinking on Starting a Business? Do You Need Small Business Assistance? The U.S. Small Business Administration (SBA) Can Help! Join Lisa Gonzalez Welch, Economic Development Specialist with the Small Business Administration MA Office to learn how the SBA programs and services can be of assistance to help you start, expand, grow, and recover...
This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance, including technical SEO fundamentals, site speed optimization, and user experience (UX) design principles that turn visitors into customers. The session includes live website critiques and delivers clear, actionable recommendations that attendees can implement immediately to strengthen visibility, engagement, and conversions....
“LinkedIn + Reddit: The Content Engine for Business Growth” is a 2 hour, no-fluff workshop for small business owners who want a simple way to get more visibility, build credibility, and generate trust on LinkedIn & Reddit. We’ll break down how people actually vet businesses today (feeds + forums + recommendations), why “just post more”...
Ever feel like Instagram is hiding your content? You’re not imagining it. In this workshop, business owners will learn how the Instagram algorithm actually works—and how to use it to your advantage. We’ll break down what Instagram prioritizes, how to increase reach and engagement, and the best practices for posts, Reels, Stories, and consistency—without spending...
This workshop is designed for startup businesses seeking a strong foundation for long-term success. Participants will learn the essential elements of an effective business plan, focusing on content and format that make it a valuable internal planning tool—even when a plan is not required for investors or lenders. The session guides entrepreneurs through examining their ideas from...
Unlock the Marketing Potential of Your Small Business Marketing your small business doesn’t have to be overwhelming, even without a dedicated marketing team. If you’re struggling to find the time or strategy to make it work, this workshop is for you! In this highly interactive session, you’ll learn how to focus your efforts on the...
In this in-person workshop, learn the fundamentals of the four main types of intellectual property (IP): trademarks, copyrights, patents, and trade secrets. For each type of IP, business attorneys will provide examples, explain what each protects (and does not protect), go over the laws governing each, and show where to find official resources to learn...
This workshop is designed for startup businesses ready to turn an entrepreneurial idea into a profitable venture. Building a successful business requires tenacity, curiosity, courage, and the ability to recognize and leverage opportunities. Participants will receive a practical startup checklist, actionable tips, and real-world insights on launching and growing a business. The workshop also addresses the many roles...
This workshop is designed for Start Up businesses. Building a strong, sustainable brand starts with a clear strategy. This interactive workshop guides you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy...