• How to Create Business Opportunities—Without Chasing Conversations

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    We’ve all been told that networking is about working the room—shaking hands, handing out business cards, and striking up conversations with as many people as possible. But what if that’s the wrong approach? Networking isn’t about talking to everyone. It’s about attracting the right conversations. Come to this workshop and learn how to attract the...

  • Grant Writing 101: Build a Winning Proposal

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    New to grant writing? This workshop will equip you with the essential skills to craft a and competitive grant proposal. You’ll learn how to identify the right funding opportunities, analyze grant guidelines, and structure your request using a logic model. The session will cover key elements such as developing a clear budget, writing a compelling...

  • Contracts Basics for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...

  • Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of Content—Create, Curate, and Converse—with practical...

  • Introduction to State Contracting Opportunities for Small Businesses (WEBINAR) ONLINE

    ONLINE , United States

    Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...

  • Start Up Tuesday – Crafting Your Brand for Growth & Connection

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    This workshop is designed for Start Up businesses. Building a strong, sustainable brand starts with a clear strategy. This interactive workshop guides you through defining your brand’s core values, mission, and audience, crafting a unique brand promise, and positioning your business to stand out in the market. You will leave with a foundational brand strategy...

  • The Building Blocks to Start a Successful 501c3 Organization – WEBINAR

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    WEBINAR Learn how a not-for-profit 501c3 could be a good fit for your business; what you need to file, how to build your initial Board, and how to start fundraising for your programs and services. Understand the primary non-negotiable planning documents utilized by nonprofit leaders, understand how to launch your initial charitable program on a...

  • AI Series: Session #1 A Practical Guide to AI-Driven Growth for Entrepreneurs

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Many small business owners are looking to leverage Artificial Intelligence but aren't sure where to start. Join us for an empowering, jargon-free workshop designed specifically to help you grow your business safely and effectively using modern AI tools. AI is transforming the business landscape at breakneck speed, and you don't need a computer science degree...

  • Building Grant-Ready Budgets for Your Nonprofit – WEBINAR

    ONLINE , United States

    Take the fear and dread out of budgets and financials! In this beginner workshop, we will drill down into the essentials of budget development so your organization can effectively fundraise, reach mission goals, and plan for the future. We’ll go over how to read a profit and loss statement, along with strategies for aligning your...

  • Marketing Your Business – Simple Steps for Starting Your Business Series Session #3

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Using the downloaded free Simple Steps for Starting Your Business Guide this workshop overviews Sections on “Marketing” that provides opportunity for discussions and hands-on work/analysis of your specific business’s market research, competitive analysis, market planning, branding and pricing. A marketing expert will guide you in your research and analysis. (bring your laptop) Presenter: Jeff Perkins...