• Successfully Navigating the Social Media Landscape 2025

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

  • Start Up Tuesday –Starting & Launching a Business; What You Need to Know

    Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. As an entrepreneur you will wear many hats: beyond a unique product or service offering, smart entrepreneurs have learned to manage...

  • Developing a Strategy to Get Your Instagram Content Seen in 2025!

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

  • Start Up Tuesday – Building a Better Business Plan

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...

  • Small Business Resource Webinar: Massachusetts Commonwealth Corporation

    ONLINE , United States

    Addressing Hiring & Training Needs – State Workforce Programs that Benefit Businesses In this engaging webinar, learn about a series of state workforce development programs administered by Commonwealth Corporation that can help businesses meet their workforce challenges. These established programs, such as the Workforce Competitiveness Trust Fund and the Workforce Training Fund Program, help businesses in a wide range of...

  • Contract Basics for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead this Contracts Basics for Small Business Owners workshop that will cover the essentials of business contracts that every small business owner should know. In this workshop, the presenters will: · Explain why contracts are important for small business owners · Describe common business contracts · Share...

  • How to Create Business Opportunities—Without Chasing Conversations

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    We’ve all been told that networking is about working the room—shaking hands, handing out business cards, and striking up conversations with as many people as possible. But what if that’s the wrong approach? Networking isn’t about talking to everyone. It’s about attracting the right conversations. Come to this workshop and learn how to attract the...

  • Grant Writing 101: Build a Winning Proposal

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    New to grant writing? This workshop will equip you with the essential skills to craft a and competitive grant proposal. You’ll learn how to identify the right funding opportunities, analyze grant guidelines, and structure your request using a logic model. The session will cover key elements such as developing a clear budget, writing a compelling...

  • Contracts Basics for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...

  • Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of Content—Create, Curate, and Converse—with practical...