• The Startup Roadmap: Defining and Validating Your Business Idea

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Have you fully defined your startup business idea and confirmed that it is feasible?  In this workshop, you will define your business idea in more detail by completing SCORE’s “Simple Steps for Starting Your Business” program. If you already have skills and experience in the industry you are planning to enter, you may think this...

  • Start Up Tuesday – Developing Your Pitch

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...

  • Supercharge Your SEO With Podcasting And YouTube Optimization

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    At this workshop, you'll learn how to get started using podcasting and YouTube optimization and how they can help you improve your website's search engine rankings and social media. As the world of digital marketing continues to evolve and incorporate AI, it's essential to stay ahead of the game and use the latest techniques to...

  • Start Up Tuesday – Managing Your Financials

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Putting the necessary processes and procedures in place at the beginning of your business helps ensure that your startup runs effectively and efficiently. This includes choosing an accounting system, planning for taxes and setting up payment systems. You’ll also protect your new business by purchasing insurance, creating legal contracts and implementing proper record-keeping procedures. Speaker:...

  • Successfully Navigating the Social Media Landscape 2025

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

  • Start Up Tuesday –Starting & Launching a Business; What You Need to Know

    Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. As an entrepreneur you will wear many hats: beyond a unique product or service offering, smart entrepreneurs have learned to manage...

  • Developing a Strategy to Get Your Instagram Content Seen in 2025!

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

  • Start Up Tuesday – Building a Better Business Plan

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...

  • Small Business Resource Webinar: Massachusetts Commonwealth Corporation

    ONLINE , United States

    Addressing Hiring & Training Needs – State Workforce Programs that Benefit Businesses In this engaging webinar, learn about a series of state workforce development programs administered by Commonwealth Corporation that can help businesses meet their workforce challenges. These established programs, such as the Workforce Competitiveness Trust Fund and the Workforce Training Fund Program, help businesses in a wide range of...

  • Contract Basics for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead this Contracts Basics for Small Business Owners workshop that will cover the essentials of business contracts that every small business owner should know. In this workshop, the presenters will: · Explain why contracts are important for small business owners · Describe common business contracts · Share...