• What You Should Know About Doing Business Online

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    As beneficial as it is to conduct business online, it is challenging to navigate the changing landscape and understand your obligations, responsibilities, and legal pitfalls. This presentation will cover how you can protect your business, avoid the pitfalls, and answer questions such as: How do I work with contractors and use third party content on...

  • Mastering Instagram for Business Success

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Master the Basics to Get Your Content Seen! In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works. We will then dive into a handful of the current best practices to help get your...

  • Understanding & Choosing Business Entities (Sole Proprietorships, Partnerships, LLCs, Corporations) WEBINAR

    ONLINE , United States

    In this comprehensive attorney-led webinar, we tackle the basics of the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. In this...

  • Start Up Tuesday – How to Develop a Business Plan

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Many small business owners have a plan but it may not be written down. At this workshop we’ll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. Presenter: Michael...

  • The Startup Roadmap: Defining and Validating Your Business Idea

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Have you fully defined your startup business idea and confirmed that it is feasible?  In this workshop, you will define your business idea in more detail by completing SCORE’s “Simple Steps for Starting Your Business” program. If you already have skills and experience in the industry you are planning to enter, you may think this...

  • Start Up Tuesday – Developing Your Pitch

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...

  • Supercharge Your SEO With Podcasting And YouTube Optimization

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    At this workshop, you'll learn how to get started using podcasting and YouTube optimization and how they can help you improve your website's search engine rankings and social media. As the world of digital marketing continues to evolve and incorporate AI, it's essential to stay ahead of the game and use the latest techniques to...

  • Start Up Tuesday – Managing Your Financials

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Putting the necessary processes and procedures in place at the beginning of your business helps ensure that your startup runs effectively and efficiently. This includes choosing an accounting system, planning for taxes and setting up payment systems. You’ll also protect your new business by purchasing insurance, creating legal contracts and implementing proper record-keeping procedures. Speaker:...

  • Successfully Navigating the Social Media Landscape 2025

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

  • Start Up Tuesday –Starting & Launching a Business; What You Need to Know

    Developing your entrepreneurial idea into a profitable business adventure requires tenacity, curiosity, courage & the ability to leverage opportunities. This workshop includes a checklist, practical tips, and real-world advice on starting a successful business. As an entrepreneur you will wear many hats: beyond a unique product or service offering, smart entrepreneurs have learned to manage...