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Start Up Tuesday – Targeting Your Bullseye: Crafting Compelling Messages for the Right Channels to Reach Your Ideal Customers

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won't do you any good. You need to develop a compelling message to address the "pain" your most likely customer has, to differentiate your product/service from all others. Speaker:  Michael...

10 Business Planning Tips for Starting a Business

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

Are you thinking of starting a business but don’t know where to begin? In this workshop, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path.  At the end of the workshop, you’ll have a list of simple steps that you use to begin...

Budgeting For Your Non-Profit

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

Take the fear and dread out of budgets and financials! In this workshop we will drill down into the essentials of budget development so your organization can effectively fundraise, reach mission goals, and plan for the future. We’ll go over how to read financial statements and strategies for aligning your accounting practices and budget development...

The Startup Roadmap: Staffing Your Business

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

The SCORE Startup Roadmap includes 12 modules*. This workshop will present the module entitled “Staffing Your Business” where you will think through the costs and benefits of hiring workers and whether you should hire employees, independent contractors or both. If you aren’t a “people person” hiring a salesperson can help you attract more clients. And...

What You Should Know About Doing Business Online

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

As beneficial as it is to conduct business online, it is challenging to navigate the changing landscape and understand your obligations, responsibilities, and legal pitfalls. This presentation will cover how you can protect your business, avoid the pitfalls, and answer questions such as: How do I work with contractors and use third party content on...

Mastering Instagram for Business Success

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

Master the Basics to Get Your Content Seen! In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works. We will then dive into a handful of the current best practices to help get your...

Understanding & Choosing Business Entities (Sole Proprietorships, Partnerships, LLCs, Corporations) WEBINAR

ONLINE , United States

In this comprehensive attorney-led webinar, we tackle the basics of the different business entity choices available to your small business. Whether you’re an aspiring entrepreneur, a seasoned business owner, or a professional navigating the corporate landscape, understanding the various types of business entities is crucial for making informed decisions and achieving long-term success. In this...

Start Up Tuesday – How to Develop a Business Plan

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

Many small business owners have a plan but it may not be written down. At this workshop we’ll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. Presenter: Michael...

The Startup Roadmap: Defining and Validating Your Business Idea

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

Have you fully defined your startup business idea and confirmed that it is feasible?  In this workshop, you will define your business idea in more detail by completing SCORE’s “Simple Steps for Starting Your Business” program. If you already have skills and experience in the industry you are planning to enter, you may think this...

Start Up Tuesday – Developing Your Pitch

Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...

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