Solving Business Problems with Podcasts (In-Person Workshop)

Details

“Should I start a podcast for my business?” — you, probably. 

Great question!  In today’s highly competitive market, businesses are always on the lookout for innovative ways to engage with customers, build brand awareness, and increase revenue. Branded podcasts have emerged as a powerful tool to address these challenges, offering businesses an opportunity to create unique and compelling content that resonates with their target audience. In this workshop, we’ll explore the various business problems that branded podcasts can help solve.

1. Brand awareness
2. Thought leadership & industry expertise
3. Customer relationships
4. Diversifying content marketing
5. SEO
6. Expanding partnerships

We will walk through real-life examples of each of these AMEX, Allianz, LUSH Handmade Cosmetics, Amazon, RBC, Genome BC and more.

Although we’ll be focusing on big brand examples, we will share resources, concepts and best practices that will benefit organizations of all sizes.