This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone, and doing it well is critical to sustainable growth. Participants will learn essential practices for hiring and retaining the right people, whether contractors or employees, and how to align new talent...
This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance, including technical SEO fundamentals, site speed optimization, and user experience (UX) design principles that turn visitors into customers. The session includes live website critiques and delivers clear, actionable recommendations that attendees can implement immediately to strengthen visibility, engagement, and conversions....
Are you hiring workers for your business? Join business attorneys for this informative webinar focused on Massachusetts and federal employee classification laws and regulations. This session will provide guidance on distinguishing between independent contractors and employees, understanding employer responsibilities, and recognizing the legal protections afforded to employees. Topics Covered: · Independent Contractors vs. Employees: Why...
“LinkedIn + Reddit: The Content Engine for Business Growth” is a 2 hour, no-fluff workshop for small business owners who want a simple way to get more visibility, build credibility, and generate trust on LinkedIn & Reddit. We’ll break down how people actually vet businesses today (feeds + forums + recommendations), why “just post more”...
This workshop is designed for startup businesses seeking a strong foundation for long-term success. Participants will learn the essential elements of an effective business plan, focusing on content and format that make it a valuable internal planning tool—even when a plan is not required for investors or lenders. The session guides entrepreneurs through examining their ideas from...
In this in-person workshop, learn the fundamentals of the four main types of intellectual property (IP): trademarks, copyrights, patents, and trade secrets. For each type of IP, business attorneys will provide examples, explain what each protects (and does not protect), go over the laws governing each, and show where to find official resources to learn...
This workshop is designed for startup businesses ready to turn an entrepreneurial idea into a profitable venture. Building a successful business requires tenacity, curiosity, courage, and the ability to recognize and leverage opportunities. Participants will receive a practical startup checklist, actionable tips, and real-world insights on launching and growing a business. The workshop also addresses the many roles...
Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that need to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Health Connector for Business. During this session, representatives from the Commonwealth’s health insurance exchange will detail how small businesses can find plans that provide...
Using the downloaded free Simple Steps for Starting Your Business Guide this workshop overviews sections 1-9 “Ready to Start” including knowing your different business type options, understanding the many roles you play, and “making it legal. This workshop includes checklists, self-assessments, practical tips, and real-world advice on starting a successful business from guest speakers including a lawyer...
Volunteers play an important role in our community. Volunteer activities can include anything from caring for children, feeding the homeless, and rescuing animals to protecting our natural resources and environment. This training explores not only the many roles that volunteers can take on within your charitable program, but also how to plan for your volunteers,...