• Future-Proof Your Business: Succession & Estate Planning Strategies for Lasting Success

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Workshop Description: Is your business built to last beyond you? Join us for this power-packed 2-hour workshop designed specifically for small business owners who want to protect their legacy and ensure a smooth transition—whether due to retirement, sale, or the unexpected. You’ll learn: Why succession planning isn’t just for large corporations How to choose the...

  • Grow Your Business on Instagram: Content That Works

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility, attracting customers, and growing your business. In this interactive workshop, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand. We’ll begin with a straightforward overview of how social media algorithms work and...

  • Business Front Door Program Lunch & Learn

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Harnessing AI for Your Small Business: Supercharge Your SEO, Social Media & Lead Generation

    Artificial Intelligence is transforming search engines, marketing, and customer acquisition. But how can small business owners and entrepreneurs navigate the hype versus the reality? In this interactive workshop, John McDougall (author of Talk Marketing) and John Maher will go beyond the basics of AI tools. They’ll show you how to use AI responsibly while building...

  • Income Tax & Self-Employment: Tips for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys!   Topics Covered: Schedule C: The Most Audited Schedule on 1040...

  • Attracting and Retaining Top-Notch Talent

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills, strengths, and values, the truth is that few jobs are perfect. Still, with the right strategies, both workers and employers can come much closer to that ideal. For individuals, the starting point is clarity....

  • Website Planning 101

    Ready for a new website? Whether you have one your friend built, are building or rebuilding one yourself or decide to work with a pro, getting organized is the key to your website’s success. Learn how to Set your website’s goals, determine key functionality and features, plan your website content Choose a platform and provider...

  • Business Front Door Program (WEBINAR)

    ONLINE , United States

    Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...

  • Introduction to State Contracting Opportunities for Small Businesses

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...

  • How to Build a Network That Works for You – Beyond Networking with Mikki Wilson

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? In this first session of the Beyond Networking series, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just about showing...