Unlock the Marketing Potential of Your Small Business Marketing your small business doesn’t have to be overwhelming, even without a dedicated marketing team. If you’re struggling to find the time or strategy to make it work, this workshop is for you! In this highly interactive session, you’ll learn how to focus your efforts on the...
This workshop is designed for startup businesses seeking a strong foundation for long-term success. Participants will learn the essential elements of an effective business plan, focusing on content and format that make it a valuable internal planning tool—even when a plan is not required for investors or lenders. The session guides entrepreneurs through examining their ideas from...
Ever feel like Instagram is hiding your content? You’re not imagining it. In this workshop, business owners will learn how the Instagram algorithm actually works—and how to use it to your advantage. We’ll break down what Instagram prioritizes, how to increase reach and engagement, and the best practices for posts, Reels, Stories, and consistency—without spending...
“LinkedIn + Reddit: The Content Engine for Business Growth” is a 2 hour, no-fluff workshop for small business owners who want a simple way to get more visibility, build credibility, and generate trust on LinkedIn & Reddit. We’ll break down how people actually vet businesses today (feeds + forums + recommendations), why “just post more”...
This workshop is designed for businesses ready to elevate their websites and drive measurable results. Participants will learn advanced strategies to improve online performance, including technical SEO fundamentals, site speed optimization, and user experience (UX) design principles that turn visitors into customers. The session includes live website critiques and delivers clear, actionable recommendations that attendees can implement immediately to strengthen visibility, engagement, and conversions....
Are you thinking on Starting a Business? Do You Need Small Business Assistance? The U.S. Small Business Administration (SBA) Can Help! Join Lisa Gonzalez Welch, Economic Development Specialist with the Small Business Administration MA Office to learn how the SBA programs and services can be of assistance to help you start, expand, grow, and recover...
This workshop is designed for early-stage businesses preparing to grow beyond a one-person operation. Making the transition to hiring additional help is a significant business milestone, and doing it well is critical to sustainable growth. Participants will learn essential practices for hiring and retaining the right people, whether contractors or employees, and how to align new talent...
We’ve all been at a networking event, and someone asks, “How can I support you?” Suddenly, you’re stumped. You know it’s a great question, but you’re not sure how to answer it. Or worse, you say, “I think I’m good right now,” and lose an opportunity to continue the conversation. In Part 2 of the Beyond Networking series, we’ll...
Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys! Topics Covered: · Schedule C: The Most Audited Schedule on 1040...
Whether you're new to grant writing or just need a quick beginner’s refresher, this workshop is designed to give you the tools, insights, and confidence to craft winning grant proposals. We’ll guide you through the key components of a successful grant application, from creating a compelling funding request to navigating tricky grant questions. In this hands-on...