• Start Up Tuesday – Essential Cybersecurity Fundamentals

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    This workshop is designed for all businesses seeking practical, cost-effective approaches to cybersecurity. Participants will learn essential cybersecurity practices for resource-constrained organizations, including how to identify common threats, implement effective defenses on limited budgets, protect customer data, secure remote and hybrid work environments, and develop realistic incident response plans. The session also emphasizes building a security-aware company...

  • How to Build a Network That Works for You – Beyond Networking with Mikki Wilson

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    We’ve all been told to “network”—but why does building a network feel like work? Were you ever taught how to network in a way that works for you? In this first session of the Beyond Networking series, we’ll take a real-world look at what makes a network work efficiently and effectively. Spoiler: it’s not just about showing...

  • Start Up Tuesday – Your Personal Brand: Your Most Valuable Asset

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    This workshop is designed for startup businesses seeking to build a strong, authentic brand from the ground up. Participants will learn how to apply the Entrepreneur’s Edge—Trust, Differentiation, and Premium Pricing—to craft a compelling branding statement and harness the Power of Story to connect with their audience. The session also covers the 3 C’s of Content—Create, Curate, and Converse—with practical...

  • Introduction to State Contracting Opportunities for Small Businesses

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Unlock Business Opportunities with the Commonwealth of Massachusetts! Did you know that the Commonwealth of Massachusetts spends billions of dollars each year on goods and services—from office supplies to consulting services—through its network of Statewide Contract vendors? Join us for an informative workshop designed specifically for small businesses interested in learning how to do business...

  • The Small Business Guide to Free AI: Boost Your Growth Without the Big Budget

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    See how free AI tools can help you research, plan and execute new strategies for growth. Discover specific AI solutions for your biggest operational challenges—from automating customer service and streamlining marketing and financial planning. Perfect for business owners who are curious about AI but need concrete, actionable strategies they can implement without a technical background...

  • Contracts Basics for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Northeast Legal Aid, Inc. (NLA) staff attorneys will lead Contracts Basics for Small Business Owners. This in-person workshop will cover what every small business owner should know about contracts. In this workshop, the presenters will: · Explain why contracts are important for small businesses and give examples of how you may encounter them · Share...

  • Sales for Non-Salesperson – Be the solution provider with a plan

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Sales is being a problem solver not a purveyor of goods/services looking for a buyer. You need more than a website and some social media pages. It’s about making it easy to buy your product or service You need an outreach plan to attract attention, draw potential customers into your “store” and close the sale....

  • Attracting and Retaining Top-Notch Talent

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Is there such a thing as a “dream job”? While most of us hope for work that fully matches our skills, strengths, and values, the truth is that few jobs are perfect. Still, with the right strategies, both workers and employers can come much closer to that ideal. For individuals, the starting point is clarity....

  • Grant Writing for Impact: Turning Ideas into Funded Projects

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Turn your ideas into grant winning proposals to fund projects! In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your...

  • Income Tax & Self-Employment: Tips for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Small business owners, make your 2025 tax filing season easy! Join tax and business attorneys for this in-person workshop and arm yourself with essential knowledge to help you prevent income tax issues. There will be Q&A time, so bring your questions for the attorneys!   Topics Covered: Schedule C: The Most Audited Schedule on 1040...