• Simple Strategies for High-Impact Marketing in 2025

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In this engaging and practical workshop, you'll discover easy-to-implement marketing strategies designed to maximize your impact in 2025. Whether you're looking to boost your online presence, attract more customers, or streamline your marketing efforts, this session will be packed with actionable insights. Walk away with a toolkit of strategies you can implement immediately, no matter...

  • Start Up Tuesday – Building a Better Business Plan

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Being a successful business requires the owner (YOU) to develop a level of discipline in leadership, planning & operations. Crafting and using a practical business plan can feel a bit overwhelming. So, let us start with the core components. This workshop provides you an opportunity to start or enhance your assessment and description of your...

  • Developing a Strategy to Get Your Instagram Content Seen in 2025!

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In this interactive workshop we will begin with a brief primer on social media algorithms and how it all works and then dive into the best practices for a strategy to help get your content seen in 2025. You will leave the workshop with an understanding of and confidence in how to create a strategy...

  • Email Marketing Unleashed: Strategies for Success

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Ready to take your email marketing to the next level? In this engaging and interactive workshop, you’ll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save...

  • Achieve More with GenAI: AI as Your Ultimate Business Collaborator

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    After the overwhelming success of December 2024’s sold-out workshop, we’re thrilled to bring Rafael Barbosa back to deliver the same highly sought-after session once again! If you were not able to attend last time or want a refresher, please register before it fills up again! Unlock the potential of AI to work smarter, not harder....

  • Successfully Navigating the Social Media Landscape 2025

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Join us for an engaging and insightful workshop designed specifically for business owners looking to thrive in the ever-evolving world of social media. As we step into 2025, the digital landscape is set to transform with new platforms, emerging trends, and innovative tools that can reshape how businesses connect with their audiences. In this hands-on...

  • Start Up Tuesday –Strategic Planning for Your Business

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Year-end is a great time to step back and review your operations and any progress towards the goals you set. It may also be a time to re-think some of your original assumptions and change course, based on what you’ve learned. In this workshop we’ll discuss a planning discipline and how you can continuously monitor...

  • Achieve More with GenAI: AI as Your Ultimate Business Collaborator

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Unlock the potential of AI to work smarter, not harder. This workshop introduces small and medium-sized business leaders to the power of generative AI to elevate productivity, spark creativity, streamline operations, and supercharge marketing efforts. Dive into actionable strategies, from effective prompt crafting to ethical AI practices, and discover tools that can make a big...

  • Start Up Tuesday – Managing Your Financials

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Putting the necessary processes and procedures in place at the beginning of your business helps ensure that your startup runs effectively and efficiently. This includes choosing an accounting system, planning for taxes and setting up payment systems. You’ll also protect your new business by purchasing insurance, creating legal contracts and implementing proper record-keeping procedures. Speaker:...

  • Contract Basics for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Contracts Basics for Small Business Owners is an attorney-led crash course for small business owners covering the essentials of common business contracts. It will cover what is needed to make a contract legally enforceable and describe situations where a small business owner should have a contract in place. It will also include an overview of...