• Achieve More with GenAI: AI as Your Ultimate Business Collaborator

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Unlock the potential of AI to work smarter, not harder. This workshop introduces small and medium-sized business leaders to the power of generative AI to elevate productivity, spark creativity, streamline operations, and supercharge marketing efforts. Dive into actionable strategies, from effective prompt crafting to ethical AI practices, and discover tools that can make a big...

  • Start Up Tuesday – Managing Your Financials

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Putting the necessary processes and procedures in place at the beginning of your business helps ensure that your startup runs effectively and efficiently. This includes choosing an accounting system, planning for taxes and setting up payment systems. You’ll also protect your new business by purchasing insurance, creating legal contracts and implementing proper record-keeping procedures. Speaker:...

  • Contract Basics for Small Business Owners

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Contracts Basics for Small Business Owners is an attorney-led crash course for small business owners covering the essentials of common business contracts. It will cover what is needed to make a contract legally enforceable and describe situations where a small business owner should have a contract in place. It will also include an overview of...

  • Grant Writing Boot Camp

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    New to grant writing or need a refresher? In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your narrative using...

  • Start Up Tuesday – Marketing Your Business

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Marketing educates prospective customers about what your business does and how it serves a need they have. It also creates a lasting image of your business that stays in their minds after the transaction is over. By doing so, marketing builds your brand. You’ll identify potential customers and create a plan for finding your first...

  • Supercharge Your SEO With Podcasting And YouTube Optimization

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    At this workshop, you'll learn how to get started using podcasting and YouTube optimization and how they can help you improve your website's search engine rankings and social media. As the world of digital marketing continues to evolve and incorporate AI, it's essential to stay ahead of the game and use the latest techniques to...

  • Start Up Tuesday – Developing Your Pitch

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...

  • Resource Showcase for Minority Owned & Diverse Businesses*

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The North Shore Alliance for Economic Development will be hosting a Resource Showcase for Minority Owned & Diverse Businesses on Tuesday, June 25, 2024 from 3:00-6:00pm pm at the Enterprise Center. The goal of this event is to bring greater awareness of the private and public resources available to these businesses and to continue to...

  • Start Up Tuesday – Building a Team: adding the right contributors

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Solopreneurs have to do many things: market, sell, deliver, analyze and adapt. Sometimes adding an employee can contribute to the overall success and growth of the organization by expanding capabilities, fostering innovation, and improving efficiency. In this workshop, we'll explore how to make sure each new member makes the team better. And what to do...

  • The Startup Roadmap: Defining and Validating Your Business Idea

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Have you fully defined your startup business idea and confirmed that it is feasible?  In this workshop, you will define your business idea in more detail by completing SCORE’s “Simple Steps for Starting Your Business” program. If you already have skills and experience in the industry you are planning to enter, you may think this...