New to grant writing or need a refresher? In this workshop, we’ll cover the essential components of crafting a successful grant proposal, explore how to make a compelling funding request, and break down what foundations are really looking for in some of those trickier grant questions. You will learn how to outline your narrative using...
Marketing educates prospective customers about what your business does and how it serves a need they have. It also creates a lasting image of your business that stays in their minds after the transaction is over. By doing so, marketing builds your brand. You’ll identify potential customers and create a plan for finding your first...
At this workshop, you'll learn how to get started using podcasting and YouTube optimization and how they can help you improve your website's search engine rankings and social media. As the world of digital marketing continues to evolve and incorporate AI, it's essential to stay ahead of the game and use the latest techniques to...
The best way to test the feasibility of your business idea is through research. You can start with industry data, customer data, financial projections, possible funding sources, and other information. But to prove your concept, and convince others to invest, you'll need a pitch. This workshop will help you develop yours. Speaker: Michael L. Thompson,...
The North Shore Alliance for Economic Development will be hosting a Resource Showcase for Minority Owned & Diverse Businesses on Tuesday, June 25, 2024 from 3:00-6:00pm pm at the Enterprise Center. The goal of this event is to bring greater awareness of the private and public resources available to these businesses and to continue to...
Solopreneurs have to do many things: market, sell, deliver, analyze and adapt. Sometimes adding an employee can contribute to the overall success and growth of the organization by expanding capabilities, fostering innovation, and improving efficiency. In this workshop, we'll explore how to make sure each new member makes the team better. And what to do...
Have you fully defined your startup business idea and confirmed that it is feasible? In this workshop, you will define your business idea in more detail by completing SCORE’s “Simple Steps for Starting Your Business” program. If you already have skills and experience in the industry you are planning to enter, you may think this...
6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...
Many small business owners have a plan but it may not be written down. At this workshop we’ll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. Presenter: Michael...
In this workshop, attendees will get ideas on how they can most productively appeal to people who could become their best customers. Position your business as a unique experience that will be valued by regular customers who can turn into your very own brand ambassadors. Speaker: Michael L. Thompson, Beverly Branch Manager, SCORE Northeast Massachusetts This...