• 6 Do It Yourself SEO Tips to Improve Google Search Results

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...

  • Start Up Tuesday – How to Develop a Business Plan

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Many small business owners have a plan but it may not be written down. At this workshop we’ll cover the major components of an annual plan and refer to potential strategic issues that could require additional funding. Participants could use this method to develop an annual budget to track progress against their goals. Presenter: Michael...

  • How To Get More Customers

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In this workshop, attendees will get ideas on how they can most productively appeal to people who could become their best customers. Position your business as a unique experience that will be valued by regular customers who can turn into your very own brand ambassadors. Speaker:  Michael L. Thompson, Beverly Branch Manager, SCORE Northeast Massachusetts This...

  • AI Essentials for Small Businesses: An Actionable 3-Step Roadmap to Unlocking Marketing Success

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you curious about the role of AI in enhancing your marketing efforts? Join us to unravel the power of AI as a dynamic marketing tool. Learn an effective three-step process that equips you with the skills to craft captivating content for your audience.   Imagine creating engaging emails, newsletters, and social media posts with ease....

  • Mastering Instagram for Business Success

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Master the Basics to Get Your Content Seen! In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works. We will then dive into a handful of the current best practices to help get your...

  • What You Should Know About Doing Business Online

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    As beneficial as it is to conduct business online, it is challenging to navigate the changing landscape and understand your obligations, responsibilities, and legal pitfalls. This presentation will cover how you can protect your business, avoid the pitfalls, and answer questions such as: How do I work with contractors and use third party content on...

  • The Startup Roadmap: Staffing Your Business

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The SCORE Startup Roadmap includes 12 modules*. This workshop will present the module entitled “Staffing Your Business” where you will think through the costs and benefits of hiring workers and whether you should hire employees, independent contractors or both. If you aren’t a “people person” hiring a salesperson can help you attract more clients. And...

  • Budgeting For Your Non-Profit

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Take the fear and dread out of budgets and financials! In this workshop we will drill down into the essentials of budget development so your organization can effectively fundraise, reach mission goals, and plan for the future. We’ll go over how to read financial statements and strategies for aligning your accounting practices and budget development...

  • Navigating the Social Media Landscape in 2024

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Come to this workshop to unravel the ever-evolving world of social media. In this dynamic session, we’ll provide a comprehensive overview of the major social media platforms, dissecting their relevance and importance in the current digital landscape. From understanding the latest features and trends to decoding algorithms, we’ll equip you with insights tailored to the...

  • 10 Business Planning Tips for Starting a Business

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you thinking of starting a business but don’t know where to begin? In this workshop, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path.  At the end of the workshop, you’ll have a list of simple steps that you use to begin...