Ready to take your email marketing to the next level? In this engaging and interactive workshop, you’ll learn how to select the ideal email platform for your needs, organize your contact lists like a pro, and use segmentation to deliver personalized, impactful messages. Dive into the world of marketing automation and discover how to save...
In this engaging and practical workshop, you'll discover easy-to-implement marketing strategies designed to maximize your impact in 2025. Whether you're looking to boost your online presence, attract more customers, or streamline your marketing efforts, this session will be packed with actionable insights. Walk away with a toolkit of strategies you can implement immediately, no matter...
Massachusetts Health Connector for Business – health coverage options for small employers Small businesses that want to offer affordable, quality health insurance to employees can learn about cost-effective options from the Massachusetts Marketplace - Health Connector for Business. During this session, representatives from the Commonwealth’s Health Connector will detail how small employers (those with 50 or fewer...
Your nonprofit’s success depends on cultivating a board of directors that is vested in your mission and dedicated to providing fiduciary oversight. Join us to discuss recruiting and maintaining a board that helps your organization achieve its outcomes. We will discuss ways to recruit board members, achieve the right composition of your board, and maintain...
This interactive workshop will equip attendees with the tools needed to craft your sales pitch leading to a pipeline of prospects to grow your business. Learn how to tailor your pitch messaging and branding for different written and oral communications to attract new client opportunities. Attendees will leave the session with at least one script...
This workshop is designed for entrepreneurs, freelancers, and professionals who do not consider themselves natural salespeople but need to boost their business success. Participants will learn how to create a simple yet effective sales plan tailored to their unique business needs. Key topics include: Identifying and understanding your target customers. Crafting value-driven sales messages that...
Please join this important webinar to learn about Commonwealth of Massachusetts resources to help businesses grow and thrive. Maria Nigro Di Stefano, Northeast Regional Director of the Massachusetts Office of Business Development (MOBD) will conduct this webinar and will discuss the following business resources: · Economic Development Incentive Program (EDIP) · Massachusetts Small Business Development...
Workshop Description: Is your business built to last beyond you? Join us for this power-packed 2-hour workshop designed specifically for small business owners who want to protect their legacy and ensure a smooth transition—whether due to retirement, sale, or the unexpected. You’ll learn: Why succession planning isn’t just for large corporations How to choose the...
Instagram isn’t just for selfies and hashtags—it’s one of today’s most powerful tools for building visibility, attracting customers, and growing your business. In this interactive workshop, you’ll learn how to use Instagram strategically to connect with your audience and showcase your brand. We’ll begin with a straightforward overview of how social media algorithms work and...
Through the Commonwealth’s Business Front Door, you can connect to the latest and most relevant resources available for businesses looking to start, grow, or relocate to Massachusetts. Whether you are a well-established business in the state or considering moving and/or starting a business here, the Business Front Door is the state’s newest platform to receive...