• Grant Writing Boot Camp

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    New to grant writing? Or need a refresher? In this workshop we will go through the main components of a grant narrative, delve into how to make a compelling funding request, and break down what foundations are really looking for in some of those peskier grant questions. Learn the joys of logic models, measurable outcomes,...

  • Turning Business Partnerships into Profit

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Turning Business Partnerships into Profit: In today's fast-paced world, business partnerships are vital for overcoming complex challenges and increasing the success of any business. By building and maintaining strategic partnerships you can drive growth and revenue. Come to this workshop and learn the benefits of profitable partnerships and community collaborations, how to identify and communicate mutually...

  • Start Up Tuesday – Business Plans: Crafting a Compelling Business Narrative and Unleashing Success Through Storytelling and Financial Vision

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Learn how to write a compelling story about your business and how it will become successful over time.  We'll discuss what should be included and how it all combines to support the financial projections you'll make. Speaker:  Michael L. Thompson, Beverly Branch Manager, SCORE Northeast Massachusetts This informative workshop is offered at no cost and...

  • PR Power on a Budget: How to Maximize Your Brand

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Why hire a publicist for $4,000 a month when you can DIY? Learn how to get free publicity and media attention without breaking the bank. Find out how to: - Win business and get recognized as the expert you are - Create a compelling Social PR profile and campaign - Gain attention from the media...

  • Instagram 101 – Master the Basics to Get Your Content Seen

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Instagram 101 will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works.  We will then dive into a handful of the current best practices to help get your content seen. You will leave the workshop with an understanding of...

  • Start Up Tuesday – From Idea to Profit: Launching Your Entrepreneurial Journey

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    How to Start a Business       Have a great idea? Want to be your own Boss? Then this workshop is for you. Learn how to prove your concept and determine if it's likely to be profitable. We'll talk about developing your value proposition, and how it all starts with the business name you choose....

  • Maximizing Your Business Impact: Mastering Video Marketing on Social Media

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Come to this workshop and unlock the full potential of video marketing across all social media platforms. With the digital landscape constantly evolving, incorporating videos effectively into your social media strategy has become an indispensable skill for any thriving business. Join us as we dive into the world of social media video marketing, exploring the...

  • Unlock the Power of AI in Digital Marketing: An Introduction (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you ready to take your digital marketing and marketing strategies to the next level? Join us for a workshop on Intro to AI in your Marketing! Learn to use Artificial Intelligence to improve every stage of your marketing strategy, from start to finish. We'll cover the basics of AI and how it can be...

  • Social Media Basics: The Do’s and Don’ts of Today’s Popular Platforms (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Social media basics is a workshop that teaches the core tenants, best practices and foundations of today's most popular social media platforms. We'll begin with the 101, covering key concepts like "what is an algorithm?", then move into the do's and don'ts of Facebook, Instagram, Pinterest, YouTube and TikTok. At the end, attendees will be given my...

  • #LeadTheChange Women Owned Business Roundtable

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Join us for our #LeadTheChange Business Roundtable Series geared towards Meaningful Access & Upward Mobility for All. This is an opportunity to meet with business leaders and the community at large in an environment that fosters learning, networking, and information exchange related to your business growth and workforce development. About the Event In the U.S.,...