• AI for Small Business (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you tired of hearing about AI and wondering what the fuss is all about? Does the mention of artificial intelligence make you think of robots taking over your business, or just confuse you altogether? Fear not, fellow small business owners! Our upcoming workshop, "AI for Small Businesses," is here to save the day and...

  • Solving Business Problems with Podcasts (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    "Should I start a podcast for my business?" — you, probably.  Great question!  In today's highly competitive market, businesses are always on the lookout for innovative ways to engage with customers, build brand awareness, and increase revenue. Branded podcasts have emerged as a powerful tool to address these challenges, offering businesses an opportunity to create...

  • How Can I Grow My Business? (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter Ready to expand your business?  Learn how to evaluate what works well and develop a roadmap for growth. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute...

  • Business Plans for Small Business (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter   Do I really need a business plan? Learn how the key elements of a business plan can help you start or grow your business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor,...

  • Hiring & Managing In Uncertain Times? (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Laurie LaBrie, SPHR, SHRM-SCP, Senior HR Business Partner, Integrated Human Resources, Inc.   The workplace continues to be an ever evolving environment.  The recruitment and management of employees has become more competitive and time consuming for business owners and managers. There are many things...

  • The Do’s and Don’ts of Designing Your Website

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The Do’s and Don’ts of Designing Your Website Thurs. March 2, 2023 | 8:30 - 10:00 am REGISTER HERE We will look at what separates a successful website from an ineffective website. We will walk through the process we use to plan, design and execute a new website. We will think about all of the audiences that may be...

  • Key Elements To Successful Email Marketing

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Key Elements To Successful Email Marketing Thurs., Feb. 9, 2023 | 8:30 - 10:00 am REGISTER HERE We will explore how to set up a successful email marketing campaign. This will include a look at the platforms, building audiences, email templates and email marketing automation. We will also look at the interpretation of the analytics provided. Speaker:  Speaker:  Mike Sperling, Founder...

  • The Essential Steps In Starting A Business (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment.   This informative workshop is...

  • Customer Service: De-escalating Difficult Customers

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Customer Service: De-escalating Difficult Customers Tuesday, January 24, 2023 | 8:30 - 10:00 am REGISTER HERE Business owners and frontline employees interact with a variety of customers and behavior. This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior.  Participants will learn about body language, tone of voice and active/reflective...

  • (Webinar) Pricing Your Product and Services

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Pricing Your Product & Services (WEBINAR) Thursday, January 19, 2023 | 8:30 - 10:00 am REGISTER HERE Learn about pricing concepts, the role of pricing in a company’s strategy and a simple four-step process to determine pricing based on costs, customer goals, trends and competition. Speaker:  Barry Horwitz, President, Horwitz & Company Co-Sponsored by North Shore Alliance...