• Hiring & Managing In Uncertain Times? (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Laurie LaBrie, SPHR, SHRM-SCP, Senior HR Business Partner, Integrated Human Resources, Inc.   The workplace continues to be an ever evolving environment.  The recruitment and management of employees has become more competitive and time consuming for business owners and managers. There are many things...

  • The Do’s and Don’ts of Designing Your Website

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The Do’s and Don’ts of Designing Your Website Thurs. March 2, 2023 | 8:30 - 10:00 am REGISTER HERE We will look at what separates a successful website from an ineffective website. We will walk through the process we use to plan, design and execute a new website. We will think about all of the audiences that may be...

  • Key Elements To Successful Email Marketing

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Key Elements To Successful Email Marketing Thurs., Feb. 9, 2023 | 8:30 - 10:00 am REGISTER HERE We will explore how to set up a successful email marketing campaign. This will include a look at the platforms, building audiences, email templates and email marketing automation. We will also look at the interpretation of the analytics provided. Speaker:  Speaker:  Mike Sperling, Founder...

  • The Essential Steps In Starting A Business (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment.   This informative workshop is...

  • Customer Service: De-escalating Difficult Customers

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Customer Service: De-escalating Difficult Customers Tuesday, January 24, 2023 | 8:30 - 10:00 am REGISTER HERE Business owners and frontline employees interact with a variety of customers and behavior. This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior.  Participants will learn about body language, tone of voice and active/reflective...

  • (Webinar) Pricing Your Product and Services

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Pricing Your Product & Services (WEBINAR) Thursday, January 19, 2023 | 8:30 - 10:00 am REGISTER HERE Learn about pricing concepts, the role of pricing in a company’s strategy and a simple four-step process to determine pricing based on costs, customer goals, trends and competition. Speaker:  Barry Horwitz, President, Horwitz & Company Co-Sponsored by North Shore Alliance...

  • Recruiting and Retention During Challenging Times

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Recruiting and Retention During Challenging Times We have a new generation entering the job market with very specific needs and gifts, challenging businesses (no matter how large or small) in recruiting and retention. Businesses need to be flexible and shift into new ways of relating to employees, promoting employee-centric cultures with exemplary leadership, all resulting...

  • 6 Do It Yourself SEO Tips to Improve Google Search Results

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    6 Do It Yourself SEO Tips to Improve Google Search Results Making sure your products and services are found within Google search results is critical to attracting new customers and clients to your business. This workshop will teach you the six things you need to do to show up higher within Google search results. We will also review...

  • Coffee Connection at the Enterprise Center

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Coffee Connection at the Enterprise Center Tuesday, October 25, 2022 from 8:00 - 9:00 am Join the Salem Chamber of Commerce at The Enterprise Center for a Coffee Connection networking event. As an advocate and voice for the North Shore small business community, the Enterprise Center is a leader in helping businesses start or grow...

  • How to Avoid 25 Website and SEO Mistakes and Save Time Creating Content (In-person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    How to Avoid 25 Website and SEO Mistakes and Save Time Creating Content (In-person Workshop) Wednesday, June 15, 2022 | 8:30 - 10:00 am Register Now Curious if you’re making big mistakes in your Content Marketing and SEO? We’ve got you covered. Tactics from just a few years ago won’t work today, and this webinar...