Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won't do you any good. You need to develop a compelling message to address the "pain" your most likely customer has, to differentiate your product/service from all others. Speaker: Michael...
Learn to look at your store with fresh eyes and to use your space to promote your brand. In this workshop we'll explore the messages that the exterior of your storefront conveys, as well as your windows, lighting, interior layout, and your product placement. Learn tips on how to make your store work for you,...
If you can use Excel, you can develop a Cash Flow forecast. You'll learn how to overcome your reluctance to make future estimates of revenues and expenses. And we'll discuss how your forecast can become a budget for comparison purposes down the line. Income Statements are a snapshot of the health of a business and...
New to grant writing? Or need a refresher? In this workshop we will go through the main components of a grant narrative, delve into how to make a compelling funding request, and break down what foundations are really looking for in some of those peskier grant questions. Learn the joys of logic models, measurable outcomes,...
Turning Business Partnerships into Profit: In today's fast-paced world, business partnerships are vital for overcoming complex challenges and increasing the success of any business. By building and maintaining strategic partnerships you can drive growth and revenue. Come to this workshop and learn the benefits of profitable partnerships and community collaborations, how to identify and communicate mutually...
Learn how to write a compelling story about your business and how it will become successful over time. We'll discuss what should be included and how it all combines to support the financial projections you'll make. Speaker: Michael L. Thompson, Beverly Branch Manager, SCORE Northeast Massachusetts This informative workshop is offered at no cost and...
Why hire a publicist for $4,000 a month when you can DIY? Learn how to get free publicity and media attention without breaking the bank. Find out how to: - Win business and get recognized as the expert you are - Create a compelling Social PR profile and campaign - Gain attention from the media...
Instagram 101 will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works. We will then dive into a handful of the current best practices to help get your content seen. You will leave the workshop with an understanding of...
How to Start a Business Have a great idea? Want to be your own Boss? Then this workshop is for you. Learn how to prove your concept and determine if it's likely to be profitable. We'll talk about developing your value proposition, and how it all starts with the business name you choose....
Come to this workshop and unlock the full potential of video marketing across all social media platforms. With the digital landscape constantly evolving, incorporating videos effectively into your social media strategy has become an indispensable skill for any thriving business. Join us as we dive into the world of social media video marketing, exploring the...