Are you curious about the role of AI in enhancing your marketing efforts? Join us to unravel the power of AI as a dynamic marketing tool. Learn an effective three-step process that equips you with the skills to craft captivating content for your audience. Imagine creating engaging emails, newsletters, and social media posts with ease....
Master the Basics to Get Your Content Seen! In this interactive workshop we will cover the foundations and pillars of the Instagram platform. The workshop will begin with a primer on social media algorithms and how it all works. We will then dive into a handful of the current best practices to help get your...
As beneficial as it is to conduct business online, it is challenging to navigate the changing landscape and understand your obligations, responsibilities, and legal pitfalls. This presentation will cover how you can protect your business, avoid the pitfalls, and answer questions such as: How do I work with contractors and use third party content on...
The SCORE Startup Roadmap includes 12 modules*. This workshop will present the module entitled “Staffing Your Business” where you will think through the costs and benefits of hiring workers and whether you should hire employees, independent contractors or both. If you aren’t a “people person” hiring a salesperson can help you attract more clients. And...
Take the fear and dread out of budgets and financials! In this workshop we will drill down into the essentials of budget development so your organization can effectively fundraise, reach mission goals, and plan for the future. We’ll go over how to read financial statements and strategies for aligning your accounting practices and budget development...
Come to this workshop to unravel the ever-evolving world of social media. In this dynamic session, we’ll provide a comprehensive overview of the major social media platforms, dissecting their relevance and importance in the current digital landscape. From understanding the latest features and trends to decoding algorithms, we’ll equip you with insights tailored to the...
Are you thinking of starting a business but don’t know where to begin? In this workshop, our expert presenter will give you 10 business planning tips to help you start your entrepreneurial journey on the right path. At the end of the workshop, you’ll have a list of simple steps that you use to begin...
Do you understand your target customer? Do you know where they hang out? Advertising in the wrong channel is like shouting down a ravine; it won't do you any good. You need to develop a compelling message to address the "pain" your most likely customer has, to differentiate your product/service from all others. Speaker: Michael...
Learn to look at your store with fresh eyes and to use your space to promote your brand. In this workshop we'll explore the messages that the exterior of your storefront conveys, as well as your windows, lighting, interior layout, and your product placement. Learn tips on how to make your store work for you,...
If you can use Excel, you can develop a Cash Flow forecast. You'll learn how to overcome your reluctance to make future estimates of revenues and expenses. And we'll discuss how your forecast can become a budget for comparison purposes down the line. Income Statements are a snapshot of the health of a business and...