• Customer Service: De-escalating Difficult Customers

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Customer Service: De-escalating Difficult Customers Tuesday, January 24, 2023 | 8:30 - 10:00 am REGISTER HERE Business owners and frontline employees interact with a variety of customers and behavior. This inter-active workshop will help front line personnel with situational awareness and strategies to recognize and respond to problematic behavior.  Participants will learn about body language, tone of voice and active/reflective...

  • How To Develop Your 2023 Marketing Plan (NOW A WEBINAR)

    ONLINE , United States

    How To Develop Your 2023 Marketing Plan Thurs., Jan. 26, 2023 | 8:30 - 10:00 am REGISTER HERE Start the year off right by developing your 2023 Marketing Plan! In this workshop you will learn the components to help you decide what makes sense for your marketing plan – social media, content creation, video, traditional ads, search, earned...

  • The Essential Steps In Starting A Business (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you ready to start your own business? Learn the myths of entrepreneurship and what it really takes to start your own business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter for this ninety minute interactive workshop.  The workshop will include a question-and-answer segment.   This informative workshop is...

  • Key Elements To Successful Email Marketing

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Key Elements To Successful Email Marketing Thurs., Feb. 9, 2023 | 8:30 - 10:00 am REGISTER HERE We will explore how to set up a successful email marketing campaign. This will include a look at the platforms, building audiences, email templates and email marketing automation. We will also look at the interpretation of the analytics provided. Speaker:  Speaker:  Mike Sperling, Founder...

  • The Do’s and Don’ts of Designing Your Website

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    The Do’s and Don’ts of Designing Your Website Thurs. March 2, 2023 | 8:30 - 10:00 am REGISTER HERE We will look at what separates a successful website from an ineffective website. We will walk through the process we use to plan, design and execute a new website. We will think about all of the audiences that may be...

  • Business Plans for Small Business (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    In-Person Workshop – Enterprise Center 121 Loring Avenue, Salem MA Speaker: Robert Schick, SCORE Certified Mentor, Northeast Massachusetts Chapter   Do I really need a business plan? Learn how the key elements of a business plan can help you start or grow your business. Please join the Enterprise Center and Robert Schick, SCORE Certified Mentor,...

  • Solving Business Problems with Podcasts (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    "Should I start a podcast for my business?" — you, probably.  Great question!  In today's highly competitive market, businesses are always on the lookout for innovative ways to engage with customers, build brand awareness, and increase revenue. Branded podcasts have emerged as a powerful tool to address these challenges, offering businesses an opportunity to create...

  • AI for Small Business (In-Person Workshop)

    Enterprise Center at Salem State University 121 Loring Avenue, Salem, MA, United States

    Are you tired of hearing about AI and wondering what the fuss is all about? Does the mention of artificial intelligence make you think of robots taking over your business, or just confuse you altogether? Fear not, fellow small business owners! Our upcoming workshop, "AI for Small Businesses," is here to save the day and...